
Edina
Top Schools, Plowed Before Dawn

Here's something most people don't realize:At the $750K+ level, roughly 25% of Twin Cities homes change hands quietly — through Withheld status, Office Exclusives, and Coming Soon properties within our brokerage. I keep my ear to the ground for those. You just have to be on the list.
At a certain price point, the margin for error disappears. The market is thinner. The scrutiny is higher. And the homework has to be bulletproof.
Selling a home at this level takes more than putting it on the MLS and hoping for the best. I treat your home like what it is — something you've invested real money, real time, and real life into. The pricing has to be right. The presentation has to be right. And the approach has to fit your situation, not a template.
I do the math. All of it. So when we set a number, it's not a guess — it's defensible. I track who's actually buying in your price range right now: days on market, price reduction patterns, and who has the cash ready to move.
Headlines are national and usually 60 days late. (Here's exactly what is happening in your backyard right now.)
Based on information from the Regional Multiple Listing Service of Minnesota, Inc. as most recently published. Chris Deutsch, Lakes Area Realty, MN license 20382264.
Based on information from the Regional Multiple Listing Service of Minnesota, Inc. as most recently published. Chris Deutsch, Lakes Area Realty, MN license 20382264.
I learned this at Saks — I started carrying Cobb salads and worked my way up to running the store. Presentation, patience, and knowing exactly who your buyer is. That's the real business, and it's the same in houses.
You don't need looky-loos. You need buyers. I stand at the door so you don't have to. When someone walks through your home, they're there because they're serious — not because they saw it on Zillow and had a free Sunday.

Private Placement
"Sometimes the best open house is no open house."
Some homes sell better quietly. Maybe you value your privacy. Maybe the home is so specific that the right buyer isn't browsing Zillow — they're waiting to hear about it from someone they trust. That's where I come in.
I go directly to people I already know are looking — executives, relocation buyers, investors who've told me what they want. No sign in the yard. No Zillow history. Just a direct conversation between me and a serious buyer.
You test the pricing without burning your Days on Market clock. If the number works, great. If it doesn't, you adjust before the whole market sees it.
"I light it up. Everywhere."
Sometimes, the goal is a bidding war. To get that, I don't just "list" the home; I launch a cinematic event. Drones, twilight shots, the works.
4K Drones. Twilight photography. Lifestyle video. I make your home look like a film set.
It hits every screen in the metro. Social retargeting, global MLS, targeted outreach to qualified buyers. I make sure they see it.

These are the neighborhoods where I spend most of my time at this price point.

I check the bones of every home I represent. You don't just need a guy in a suit. You need a guy who knows what a 1920s foundation looks like versus a 1990s remodel. I'm not afraid to get my hands dirty if it saves you a headache later.
I don't outsource the important stuff. I run my own media production — cameras, drones, editing — specifically to sell my clients' homes.
I oversee the cameras, drones, and editing. I control the quality because your home's narrative is everything.
I use "Absorption Rate" analysis and track who actually has the cash to buy right now.
You get Chris. Not a junior agent. Not a coordinator. When the negotiation heats up, the principal is at the table.
"The coffee is on me. The advice is free. The dad jokes are unfortunately mandatory."
I use what I call 'The Quiet Way.' Instead of blasting your home across every website, I go directly to serious buyers I already know — relocation professionals, executive contacts, and people who've told me exactly what they're looking for. No yard sign, no Zillow history, no open houses full of people who just want to peek at your kitchen. You test the market quietly and protect your privacy at the same time. If the number works, we move. If it doesn't, you adjust before the whole market notices.
Look, money doesn't buy taste — but it does buy options. And at this price point, the smartest option is usually patience. You don't rush into the wrong house just because it photographs well. You wait for the one that actually fits your life.
Chris Deutsch
Top 1% Minneapolis Realtor
The receipts.

$2.1M
"Listed Thursday. Multiple offers by Sunday. That's what happens when the homework is right and the home backs it up."

$3.4M
"Withheld placement. The buyer had been looking for 2 years. I spotted this one coming soon and had my buyers ready to move the day it went active."

$2.4M
"A home like this doesn't sell to the first person who walks in. It sells to the one person who gets it. My job was finding that person. Took patience, but it worked."
Not ready to list? Let's just have coffee and talk about the market.
No pitch. Just perspective.
The Numbers Behind The Voice
No sales pitches here. Just some honest tools, real data, and practical guides to help you figure out the next steps.