Ignore the Noise.
Ignore it. Selling a home, especially one you've loved for twenty years, is a personal process, not a transaction. It takes more than a number; it takes someone who's going to care about the outcome as much as you do.
I work shoulder-to-shoulder with you. I handle the details in the background: thorough prep, qualified buyers, and your timeline respected. I sit down, I drink your coffee, and I make a plan that fits your life, not a quarterly quota.
Urgency Without Desperation
Inventory windows are real, but desperation is expensive. I track the rhythm of Minneapolis blocks: when Edina surgeons buy lake places (January), when first-time buyers panic (April). I list when you're ready, but I price for the window that's coming, not for the one that just closed.
The Minneapple Standard
Maximum return. Minimum stress.
"The Unscripted Standard isn't about cutting corners. It's about cutting noise. I do the homework so you don't have to: pre-vetting buyers, dating water heaters with a Sharpie, and having every answer ready before a buyer thinks to ask. Prepared first. Listed second. Guided always."
Different Neighborhoods. Different Priorities.
Linden Hills
Buyers want charm over updates. They'll take the 1920s built-ins and fix the kitchen later. I price for the story, not the square footage.
Northeast
Artists want move-in ready. Studio space > master bath. I stage for function, not luxury.
North Loop
Warehouse grit sells itself. Loft buyers pay premium for exposed brick and parking. Minimal staging, maximum urban energy.
The "No B.S." Promise
"I promise to tell you the truth, even if it hurts my commission. If your basement smells, I'll tell you. If the market is soft, I won't sugarcoat it."
Behind The Numbers
What's the Real Value?
Zillow says one thing. Your neighbor says another. The truth? It's somewhere in the middle, verified by someone who's spent 25 years learning what the algorithms miss.
Here's how I get to your number:
- The Baseline: I pull the comps the algorithms see. This is your starting line, not your finish.
- The Context: That comp on Oliver Ave? It had foundation issues you can't see in photos. The Linden Hills sale $50K higher? They staged it like a theater set. I know which numbers actually compare to yours.
- The Sharpie Check: I date water heaters at every showing. I note the furnace vintage. Buyers (and their inspectors) trust a seller who proves maintenance before being asked.
"What's your fee?"
Numbers aren't hidden here. I'll walk you through it over coffee. If the value isn't there, don't hire me. No pitch, no pressure, just honest math.
Three things I do before your
listing goes live
At Saks, the job was knowing what a client wanted before they asked. Same instinct here. I just point it at your buyer, not a sales floor.
The Pre-Vet
I check that a buyer's financing is real before they ever walk through your door. Verified, not assumed. That means fewer showings, and the ones you get are worth getting dressed for.
The Buffer
Private showings, zero drama. I sit in on inspections so you don't have to hear the plumber's small-talk. I handle the "can you throw in the washer?" texts so your phone stays silent. You get updates that matter, not noise.
The Filter
National headlines don't sell homes in the North Loop. While cable news screams about rates, I'm tracking which Minneapolis blocks are seeing multiple offers. I shield you from market anxiety with street-level data.
The Math (So You Don't Have To)
Before you decide anything, you should know what you'd actually walk away with after the sale.
What Happens Before Your House Goes Live
Most sellers find out about a problem the same day the buyer's inspector does. I'd rather you find out first, from me, while there's still time to decide what to do about it.
The Sharpie Check
Before photos, before pricing
I crawl the mechanical room and date what I find. Furnace, water heater, panel, roof. You stop guessing about your own house, and so does the buyer.
The Paperwork, Gathered First
Before the listing goes up
Permits, service records, disclosures, warranties. All of it in one place before we list, so a buyer's question doesn't stall you for a week.
Nothing Goes Out Unseen
Every stage, start to close
Photos, price, the showing plan, feedback as it lands. You see each one before it goes live, and you know what comes next.
Where You're Headed Next
Often, a sale is just the first step. Where are you headed next?
Precision Pricing.
Zero Guesswork.
Let's sit down and discuss your timeline. No pressure to list. Just clarity on your options.
QUIET PROOF
The Numbers Behind The Voice
What Selling Actually Costs — Itemized
Selling a house in Minneapolis costs about 6% of the sale price all-in, roughly $24,292 on a $425,000 home. Three buckets: commission you set, state deed tax at 0.34% in Hennepin County, and closing costs — title, settlement, recording — that together run a few thousand. Rates verified January 2026.
Bucket 1
The number you choose
Real estate commission. Post-NAR settlement, there is no standard rate — you set it in a written agreement before you list. Everything else on this page is small by comparison.
Bucket 2
The numbers the state sets
Minnesota deed tax (Minn. Stat. § 287.21): 0.33% of price, plus a 0.01% environmental response fee in Hennepin and Ramsey — 0.34% total. Plus a $5 agricultural conservation fee with the deed.
Bucket 3
The cost of doing the deal
Owner's title (tiered per $1,000), settlement (~$450), deed recording (~$46 ×2), deed prep (~$100), courier (~$40). Knowable to the dollar before you list.
Entry — $350,000
| Real estate commission | $17,500 |
| Minnesota state deed tax | $1,190 |
| Agricultural conservation fee | $5 |
| Deed recording | $46 |
| Owner's title insurance | $788 |
| Title / closing fee | $450 |
| Deed preparation | $100 |
| Courier / wire | $40 |
| Total selling costs | $20,119 |
| 5.7% of sale price. Commission shown at 5% for illustration — the rate is yours to set (post-NAR settlement, no standard exists). | |
Median — $425,000
| Real estate commission | $21,250 |
| Minnesota state deed tax | $1,445 |
| Agricultural conservation fee | $5 |
| Deed recording | $46 |
| Owner's title insurance | $956 |
| Title / closing fee | $450 |
| Deed preparation | $100 |
| Courier / wire | $40 |
| Total selling costs | $24,292 |
| 5.7% of sale price. Commission shown at 5% for illustration — the rate is yours to set (post-NAR settlement, no standard exists). | |
Move-up — $600,000
| Real estate commission | $30,000 |
| Minnesota state deed tax | $2,040 |
| Agricultural conservation fee | $5 |
| Deed recording | $46 |
| Owner's title insurance | $1,200 |
| Title / closing fee | $450 |
| Deed preparation | $100 |
| Courier / wire | $40 |
| Total selling costs | $33,881 |
| 5.6% of sale price. Commission shown at 5% for illustration — the rate is yours to set (post-NAR settlement, no standard exists). | |
The Twin Cities Twist
- Owner's title is customarily seller-paid here. In much of the country the buyer covers it. In the Twin Cities it's the seller's line item by custom — negotiable, but budget for it.
- The ERF catches out-of-state calculators. Hennepin and Ramsey add 0.01% to the deed tax. National "5–8%" estimates miss it entirely.
- Well disclosure: $54 if a well exists. Common in outer-ring suburbs and older properties — cheap, but it shows up on the settlement sheet.
Tools & Guides for Sellers
No sales pitches here. Just some honest tools, real data, and practical guides to help you figure out the next steps.