How do I price my home competitively without leaving money on the table?
Answered by Chris Deutsch, Founder & Editor
Licensed Minnesota Realtor #20382264 ·
The short answer
Pricing isn't about what you want or need—it's about what comparable homes have sold for in the last 90 days, adjusted for condition and market trajectory. I price slightly below market value to create competition, which often drives the final price above where we'd have listed higher. A $525K home priced at $499K can get 5 offers and sell at $540K. The same home priced at $540K sits for 30 days and sells at $515K. Pricing is strategy, not math. Grab coffee with me and I'll bring the last 90 days of comps for your block — no pitch.
On stage The 60-second answer
Captions on · Transcript below
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From the editor's desk
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