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The banned-term explainers

I read about "delayed marketing" listings. Does Minnesota have those?

Answered byChris DeutschLicensed MN Realtor (MN #20382264)
Direct Summary (TL;DR)

No — and that's a deliberate local decision, not an oversight. In March 2025, NAR created an optional "delayed marketing" category that MLSs could adopt: listings in the MLS but held out of public feeds for a while. NorthstarMLS reviewed it and voted in June 2025 not to implement it, because the statuses here already cover what it promised — with less confusion about where a listing actually appears.

So in the Twin Cities, the menu stays simple. Active, with options to keep a listing off portals like Zillow while it stays in the MLS. Withheld, for full privacy inside one brokerage. Coming Soon, for public marketing before showings open.

If you saw "delayed marketing" in a national headline and wondered what it means for your sale here: nothing. The local toolbox already had the tools. Questions about which one fits? Send me a text.

I wrote this answer, and I stand behind it. I'm Chris Deutsch, a Minneapolis Realtor (MN #20382264). Twenty-five years of walking these neighborhoods, checking basements, and sitting across kitchen tables from people making exactly this call. I re-check every answer and date it — this one was last verified .

If your situation is more specific than the market, that's the one worth talking through. Email me at chris@lakesarearealty.com.

Transition Lens: generalID: terms-delayed-marketing

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